Best Foot Forward: The Jordan Super.Fly 2017

“Every basketball player relies on footwork. Our shoes need to be effective for all moves on the court,” says Jordan VP of Design, David Creech. “The physical realities of the game drive our pursuit of innovation. When this is combined with the soul of the brand, the Jordan DNA, we create the future of the sport — a blend of our heritage and our unwavering obsession with basketball.”

The moves described are part and parcel of Jordan Brand athlete Blake Griffin’s explosive game. Analysis of Griffin’s needs informs the overall design of the Super.Fly 2017, which yields the ideal balance of comfort and response. Facilitating that equilibrium is a full-length Nike React core, simultaneously cushioning and offering energy return in one lightweight package. A shank plate between the Nike React foam and the outsole adds rigidity and manages torque.

By utilizing Nike React foam, the Super.Fly 2017 optimizes cushioning across every footfall, whether a lateral cut to the hoop or a full sprint to a breakaway dunk. “Right away you notice the responsiveness of Nike React,” says Griffin. “Whatever move you make, it goes along with you.”

Comfort and response are also key characteristics of the form-fitting, one-piece upper. Allowing for a natural fit, regardless of lace tightness, this method of construction supports multiple athlete preferences and harnesses explosiveness. Nods to Jordan DNA, through graphic hits that pay homage to the Air Jordan IV and XI, complete the design.

“Our work is in crafting a beautiful silhouette and embellishing it with the right graphic touches. With the Super.Fly 2017, we continue one of the core tenants of Jordan design: A smooth toe piece. Additionally, the script on the medial ankle reminds of our legacy in Flight,” notes Creech.