Food & Beverage
BBLz™ – an Immersive, Multi-Sensory Beverage Experience – Launches Its First Permanent Location at Hersheypark
Hersheypark happily debuted the first permanent location of BBLz™, where mixologists – a.k.a. Bubble Makers – combine unexpected flavor bases, custom-blended foams and sweet garnishes to give guests an immersive and delicious beverage experience. Opening as part of a July celebration, the BBLz experience is a new and flavorful addition to the 110th season of Hersheypark®, the 121-acre theme park in Hershey, Pa.
Every BBLz beverage combines a soft drink from Pepsi-Cola’s portfolio, such as Pepsi®, Diet Pepsi®, Mountain Dew® and Mist Twst®, with fun ingredients, including Hershey’s confections, such as Reese’s Pieces Candy and Twizzlers Pull ‘n’ Peel Watermelon Candy, to create unique, whimsical beverages. Visitors can choose from seven innovative BBLz recipes, including:
WHIP SCREAM SUNDAE: Float away with this fizzy spin on a sundae, blending Pepsi, vanilla and cherry flavor, vanilla ice cream foam, Hershey’s Syrup (chocolate and caramel), vanilla frosting, maraschino cherries and sprinkles.
ALL-DAY PBJ: America’s favorite sandwich gets a sweet bubbly remix, combining Mist Twst with a flavor shot from the Pepsi Spire machine, sweet cream foam, Reese’sPeanut Butter Cups, grape jelly, peanut butter and Reese’s Pieces Candy.
LAFFING LIME: Spin your taste buds through pops of fruity flavors with a refreshing twist of Diet Mountain Dew® mixing lime and coconut flavor, lime popping candy, vanilla frosting, lemon gummy (candy) and cotton candy.
“All of us at Hersheypark amusement park are thrilled to bring BBLz – an exciting, multisensorial beverage experience – to our guests,” said Kevin Stumpf, General Manager Attractions & Entertainment. “Our goal is to offer families ways to spend time together making happy, lasting memories they can’t find anywhere else. A visit to our new BBLz location is sure to be one of those experiences.”
“We’re thrilled to introduce BBLz to guests at Hersheypark this season and can’t think of a more fitting venue to offer such a fun, immersive beverage experience,” said Scott Finlow, Vice President of Innovation, PepsiCo Foodservice. “Elevating the experience that consumers have with our brands is something we consistently strive for, and we’re confident that BBLz at Hersheypark will take that consumer experience to a never-been-seen-before level.”
Located in Kissing Tower Hill at Hersheypark, the state-of-the-art two-story BBLz structure is 70′-high and defined by a distinctive tower. The BBLz structure features an upper level social lounge which faces the new for 2017 Hershey Triple Tower™, the first choose- your- thrill drop tower in the United States, comprised of three drop towers of different heights: Hershey’s Tower™, Reese’s Tower™ and Hershey’s Kisses Tower™.
About Hersheypark
Hersheypark was founded in 1907 by chocolate magnate Milton S. Hershey as a picnic and pleasure grounds for the employees of his chocolate factory and the residents of the town of Hershey. Today the park has grown to 121-acres with more than 70 rides and attractions, including 13 exhilarating roller coasters.
About BBLz™
BBLz combines Pepsi-Cola soft drinks – such as Pepsi®, Diet Mountain Dew® and Mist Twst® – with unexpected flavor bases, custom-blended foams and sweet garnishes to create whimsical beverages. While Bubble Makers craft each unique beverage in iconic globes, consumers are treated to an immersive and delicious beverage experience, surrounded by invigorating music, sweet aromas and bubbles floating.
