Food & Beverage
BASKIN-ROBBINS SHARES ITS PASSION FOR ICE CREAM THIS VALENTINE’S DAY WITH CLASSIC LOVE POTION #31® FLAVOR OF THE MONTH AND CONVERSATION HEART CAKES
Guests can also enjoy a free freshly-baked red waffle cone with the purchase of any double scoop of ice cream
CANTON, Mass. (February 2, 2014) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is offering guests a lineup of sweet frozen treats to celebrate Valentine’s Day this year, including its February Flavor of the Month, Love Potion #31®. This beloved Baskin-Robbins classic, which is celebrating its 20th birthday this year, features white chocolate-flavored and raspberry ice creams, a raspberry ribbon, chocolate chips and raspberry-filled chocolate-flavored hearts. Love Potion #31® can be enjoyed in a cup, cone, milkshake or two-scoop sundae. To make the perfect match, guests can enjoy a free red waffle cone with the purchase of any double scoop of ice cream at participating Baskin-Robbins shops nationwide.
Also this month, Baskin-Robbins’ Conversation Heart Cakes are back by popular demand as the best way to share something sweet with that special someone. Baskin-Robbins’ Conversation Heart Cakes are adorned with sprinkles and feature one of three Valentine’s Day messages: “Love You,” “Kiss Me” or “Be Mine.” The cakes can be customized with any ice cream and cake flavor combination and guests can also include a special personalized message for their special someone.
These colorful Valentine’s Day ice cream cakes are offered in two sizes; the small Conversation Heart Cake is perfect for two sweethearts and is adorned with rainbow sprinkles, and the Large Conversation Heart Cake is a sweet gift to share that serves 10-12 people and is decorated with heart-shaped pink, red and white sprinkles. The cakes are available at participating Baskin-Robbins shops nationwide for pre-order in-store or online through the brand’s online cake ordering website.
“Valentine’s Day is the most romantic day of the year and we’re excited to offer ice cream lovers nationwide our classic Love Potion #31 flavor and a sweet lineup of frozen treats they can enjoy with their loved ones all month long,” said Jeff Miller, Executive Chef & Product Innovation for Dunkin’ Brands. “Our Conversation Heart Cakes are the perfect way for our guests to express their love to that special someone with a personalized message and their favorite ice cream and cake combination.”
About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 36th annual Franchise 500(r) ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,500 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,200 ice cream flavors and a wide variety of delicious treats. In 2013, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies.
