First of all, what is a brand? Technically, a brand is the total sum of all functional and emotional assets of a product, service, or group...
Although the connection between vaping and gaming might seem arbitrary at first, but if we consider the history of smoking and its impact on gamers, it...
Businesses have a number of things to think about when it comes to making things efficient, cost-effective and maintainable, even the smallest of things such as...
The votes are in and it’s official: working from home works. Some offices have been aboard the bandwagon for some time, others had their hand forced...
A luxury watch is more than just a way to tell the time; it’s something that can show off your success while also being a long-term...
Videogames are not just for children anymore – gaming is for everyone. Since playing video games stopped being niche, marketers have asked themselves how to target...
New Zealand has come a long way in recent years and is continuing on its path to becoming a mature, international hub for business. A highly...
There are now more than 5.5 billion mobile users in the world. Over the last 25 years, the mobile phone has exploded in popularity, and the...
As COVID-19 drives digital payments shift, consumers and small businesses can move money quickly through PayPal and Visa Direct capabilities Whether sending money to a family member in...
New Trade Assistant with IBM Watson helps reduce the complexities of fantasy football player trading – helping users make smarter, more informed decisions IBM (NYSE: IBM) and...