Pretty much every day, someone in the UK is injured in an accident that wasn’t their fault. In some cases, the consequences of these accidents can...
In recent years, there has been an increased focus on brand architecture. Brand architecture is a strategic approach which enables companies to manage their brands strategically...
From creating a marketplace for non-fungible tokens (NFTs) to building an air-gapped cold vault to enabling new sustainable digital assets, seven global crypto and digital assets...
SAP plans to onboard finance and data management solutions to the IBM Cloud for Financial Services IBM (NYSE: IBM) and SAP SE (NYSE: SAP) announced that...
The Real Beauty campaign was launched in 2004, when Dove realized that many people were becoming increasingly dissatisfied with how they looked and felt about their...
Asia’s food brands compete heavily over products such as rice, teas and dairy products that aren’t in such high demand in the West. Let’s take a...
Students need laptops that are reliable, portable and budget-friendly. That means they want something affordable and reliable. A new generation of students is now looking for...
Kettles aren’t the most exciting household appliances but a necessity for any well-equipped kitchen nonetheless. Modern kettles are a lot more advanced than they used to...
There’s a lot of books on branding and marketing out there, too many for one person to read in their lifetime. So I’ve compiled this list...
In 2003 Porsche went against the grain and launched the Cayenne SUV, a model that emphasized reliability and robustness rather than the traditional sleekness and luxury...
