What’s Inside Amazon’s 12-Day Black Friday Event? Get Early Access to Hot Deals!

• Amazon’s 12-day Black Friday event kicks off on November 21, offering early discounts of up to 40% on electronics, home products, and more.
• Early deals include up to 60% off Echo devices, 50% off select tech items, and AI-powered price alerts from tools like Rufus and Alexa.
• The Virtual Holiday Shop showcases over 300 popular gifts, with additional discounts on security cameras, cookware, and beauty products during Cyber Monday.

Black Friday, once known for in-store doorbusters, has transformed into a global shopping extravaganza that marks the start of the holiday season. With the rise of e-commerce, Amazon has played a pivotal role in changing the way people shop for discounts. In 2005, Amazon introduced its first Black Friday sales online, allowing shoppers to enjoy major discounts from home. Since then, the event has expanded, stretching well beyond one day and offering deals on everything from electronics to home goods throughout the month.

This year, Amazon is elevating the experience with a 12-day Black Friday event, running from November 21 to December 2. Early deals are already live, featuring discounts on top brands like Ninja, Bose, Tefal, and LG, giving shoppers a head start on this year’s holiday shopping spree.

Amazon’s Black Friday Week

Amazon’s Black Friday Week is offering some of the “lowest prices of the year” across a wide range of products, with discounts of up to 40% on electronics, home goods, beauty, fashion, and more. Shoppers can score incredible deals on electronics, including smartphones, smartwatches, air fryers, vacuum cleaners, and electric toothbrushes. Additionally, Amazon devices such as Echo Dots, Fire TVs, and Kindle e-readers are available at discounts of up to 58%.

With early Black Friday offers already live, customers can jumpstart their holiday shopping and enjoy significant savings. For instance, a two-pack of Echo Dot (5th Gen) paired with a Sengled Smart Bulb is now 60% off, priced at just £48.98.

Key Deals to Expect

• Amazon Devices: Enjoy up to 58% off Echo devices, Fire TV, Kindle Paperwhite, and more.
• Electronics & Gadgets: Save up to 50% on select headphones, tablets, and laptops from top brands like Beats, Sony, and Lenovo.
• Home Gadgets: Get up to 45% off vacuums, air purifiers, and kitchen gadgets from Shark, Dyson, and Cuisinart.
• Toys and Apparel: Score up to 50% off Disney, Marvel, and Star Wars toys, plus 40% off kids’ clothing from Levi’s and New Balance.

New Features to Enhance Shopping

Amazon is introducing innovative features to elevate your holiday shopping experience. Alexa users can now receive notifications when items in their wishlist or shopping cart drop in price during Black Friday. Simply ask, “Alexa, what are my deals?” to stay updated on the latest offers.

Additionally, Amazon is unveiling Rufus, an AI-powered shopping assistant that helps users discover personalised gifts and exclusive discounts. Amazon’s AI Shopping Guides streamline product research, while Amazon Lens lets customers instantly find similar products by scanning images, barcodes, or screenshots.

Virtual Holiday Shop

Amazon’s Virtual Holiday Shop offers a 3D immersive shopping experience featuring over 300 popular products for the holiday season. The Virtual Toy Shop showcases trending toys, activity sets, and gift ideas. Whether you’re searching for stocking stuffers or big-ticket items, the Virtual Holiday Shop makes holiday shopping both fun and convenient.

Cyber Monday Deals

Amazon’s Cyber Monday sale, running from November 29 to December 2, brings up to 50% off select security cameras, cookware, and beauty products. Prime members enjoy exclusive perks, including up to $0.25 off every gallon at select gas stations and discounts on travel and hotel bookings.

Early Deals

Amazon has kicked off early Black Friday deals, offering up to 50% off holiday décor, Christmas trees, and festive clothing. Shoppers can also find discounts on Thanksgiving essentials, with convenient delivery or pickup options available through Amazon Fresh.

The Evolution of Amazon Black Friday

What began as a single day of discounts has now evolved into a two-week shopping event, reshaping how brands connect with customers during the holiday season. Amazon has pioneered this transformation, turning Black Friday into a month-long event that features exclusive offers, flash sales, and early access for Prime members. For nearly a decade, Amazon has combined e-commerce with remarkable savings, allowing shoppers to skip the long lines and shop from home.

Amazon’s Black Friday Week gives customers ample time to snag amazing deals on gifts, electronics, and home products. With new bargains added daily, it’s crucial to check back regularly to ensure you don’t miss out on the best offers of the season.

Haven’t signed up for Amazon Prime yet? There’s still time to enjoy unlimited fast, free delivery on millions of items, including exclusive Black Friday and Cyber Monday deals.

Shop Now

To explore early deals and prepare for the main event, kicking off November 21, go to Amazon’s Black Friday Hub.