Say Goodbye to Freevee: Amazon’s Big Streaming Shift

• Amazon is discontinuing its free, ad-supported streaming service Freevee in the U.S., U.K., Germany, and Austria, transitioning its content to Prime Video.
• Popular shows like Jury Duty and Alex Rider will now be available on Prime Video, with select titles accessible for free to non-subscribers.
• This shift aligns with Amazon’s broader strategy to enhance Prime Video, incorporating new features like an AI-powered X-ray and a revamped user interface.

Amazon is set to discontinue its free, ad-supported streaming service, Freevee, in the United States, United Kingdom, Germany, and Austria. While this change marks the end of Freevee as an independent platform, viewers will still have access to its content through integration with the Prime Video app.

Freevee Favorites Now on Prime Video

Popular shows like Jury Duty, Alex Rider, Judy Justice, Project Runway, and other Freevee originals will now be available on Prime Video. Non-subscribers can still watch select titles for free, labelled “Watch for Free” within the app.

A Streamlined Experience for Prime Video Users

This move reflects Amazon’s strategy to unify its streaming content under the Prime Video brand. Current Prime Video subscribers won’t see major changes, but Freevee’s extensive catalogue, including Amazon originals like The Boys and 24/7 live FAST channels, will now be accessible on the Prime platform.

The Evolution of Freevee and Amazon’s Streaming Strategy

Launched in 2019 as IMDb Freedive, Freevee later became IMDb TV and then rebranded to Freevee in 2022, growing into a go-to for original programming. As Amazon phases out Freevee, it’s focusing on elevating Prime Video’s user experience with new features like the AI-powered X-ray and a redesigned interface. Although the full transition timeline is not yet clear, Prime Video users can anticipate access to Freevee’s well-loved programming at no extra cost.