Adidas Unveils FW23 London Tennis Collection: A Fusion of Classic Tailoring and Modern Innovation

• The bold new collection honors historic tennis styles, paired with the latest performance technologies – striving to inspire new design traditions
• Pieces within the collection are createdwith increasedpattern efficiency, a technique that reduces fabric waste
• The collection will be available to buy on and via the Adidas app

Adidas introduces its FW23 London Tennis collection – a blend of traditional techniques and game-changing technology. The collection launches as the tennis world turns its gaze to grass – famously one of the most challenging surfaces to play on. While this means players have to adapt and innovate their game constantly, when it comes to the apparel they wear on court, tradition has prevailed.

To equip players with the best possible products, this collection is made with the latest Adidas technology to withstand the challenges of modern tennis. The collection also takes inspiration from methods and fabrics favoured by London tailors – such as single pleating and seersucker fabrics, which pay homage to the heritage of the location.

Also featuring in select pieces is the use of increased pattern efficiency technology, a tailoring technique, that aims to minimize fabric waste. The collection consists of 14 pieces, spanning performance t-shirts, dresses, jackets and shorts.

Annette Steingass, Senior Director of Tennis & Court Sports Apparel, commented: “When designing our tennis collections, we always strive to honor the surface it will be worn on and the city it will be premiered in. For this collection, we took inspiration from tailors in London. We studied their unique techniques and then worked on combining those methods, that have withstood the test of time, with our technology. We’re excited to see our next gen athletes in the collection as they strive to inspire new traditions on and off the court this grass season.”

Key pieces in the new FW23 London Tennis collection include:

• The Women’s Dress Pro and the Seamless Y-Tank Pro, featuring visuals inspired by heraldry and grid patterns found in tennis, including nets, racquets, and court line shapes.
• The Men’s Printed AEROREADY FreeLift T-Shirt, featuring ‘Technical Heraldry’ artwork – a nod to gate designs at sporting venues and artisan crafts from around the world.
• The Men’s Tennis Seamless AEROREADY T-Shirt Pro, built with maximum comfort and breathability in mind, featuring open holes and ventilated structures that allow athletes to feel dry and comfortable on court whilst performing at the highest level.
• The Men’s Tennis Seersucker AEROREADY 2in1 Short, created with seersucker – a summer fabric favoured by British tailors. Tight-tension yarns are alternated with loose-tension yarns to provide a puckered surface, helping players to feel cool.
• The Women’s Pleat Skirt Pro, featuring single pleating – a folding technique used to gather fabric and secure it in place/add extra space for comfort.
• The Women’s Pleated AEROREADY Skirt Pro and Men’s AEROREAY Short, designed with increased pattern efficiency to achieve less material waste during production.

Adidas AEROREADY technology, which has been incorporated into every piece in this collection, uses sweat wicking or absorbent materials, to keep players feeling dry and comfortable on court.

The FW23 London Tennis collection will be premiered by Adidas athletes including Stefanos Tsitsipas, Felix Auger Aliassime, Xinyu Wang, Sascha Zverev, Dana Mathewson, Jessica Pegula, Maria Sakkari and Martin de la Puente.

Felix Auger Aliassime, elite tennis player, commented: “Grass season is very special to me. It is the surface tennis was first played on. The prestige that comes with that is something you feel as soon as you arrive in the city. Honouring that legacy through what I wear on court is important to me. But at the same time, I want to leave my own mark through innovative play. To do that, the clothes I wear during the tournament have to meet the demands of modern tennis.”

The collection, which comes in a colour palette of white with accents of lucid lime and lucid lemon, will feature in a size range of XS-2XL for men and 2XS-2XL for women. It’s available to buy at adidas.com

Source: Adidas