Technology
Accenture Boosts its Digital Marketing and Commerce Capabilities in Greater China with Acquisition of PacificLink Group in Hong Kong
Move strengthens Accenture Interactive’s ability to help CMOs and CIOs bridge the gap between marketing and digital technologies in growing region
PacificLink employs approximately 240 professionals in Hong Kong and includes a number of multi-award winning agencies that specialize in creating and delivering an integrated and connected set of differentiated marketing solutions for brands across a full spectrum of online and offline platforms.
“This acquisition bolsters the digital marketing and commerce capabilities of Accenture Interactive and enables us to deliver an expanded set of end-to-end services to brands and organizations across Greater China and the Asia Pacific region,” said Brian Whipple, senior managing director, Accenture Interactive. “The addition of the PacificLink companies is a bold and strategic move to scale our business in the region and strengthen our ability to meet the growing digital demands of our clients.”
Alvin Lam, founder and CEO of PacificLink, said: “During the past 17 years, PacificLink has enthusiastically dared to be different and led the way in digital marketing not only in Hong Kong but across Asia because we are passionate about the endless transformational possibilities that digital offers. That is why we are delighted about becoming part of Accenture Interactive, who like us, believe in the power of digital and collaborating with clients to deliver outcomes that they need to excel in their businesses and to better serve their customers. Joining Accenture, a global leader for digital services, is a huge recognition of the hard work that our truly dedicated team has put in every day over the years.”
founder and CEO of PacificLink Group (r.)
Jason Chau, managing director, Accenture Interactive Greater China, added: “Integrating the PacificLink companies into Accenture Interactive demonstrates our commitment to address the needs of CMOs and CIOs in Greater China as they strive to bridge the gap between marketing and digital technologies. This is top of mind for many of our local clients. They will benefit from an even broader set of digital capabilities that we can deliver from our emerging digital capabilities hub in Hong Kong as well as Accenture’s Digital Center of Excellence in Shanghai and through our digital content marketing operations team in Dalian. We believe that this provides a strong network of digital capabilities to serve our clients across Greater China.”
In February, Accenture completed its acquisition of Reactive Media Pty Ltd, one of Australia’s largest independent and multi-award winning digital agencies.
Founded in 1998, PacificLink is an award-winning digital agency group in Greater China, with over 70 awards and recognitions including twelve 2015 Markies Awards, six 2015 Internet Advertising Competition (IAC) awards, two 2015 Mob-ex Awards, and four 2014 Marketing Excellence Awards. The group’s capabilities include services for design and usability, technology development, digital marketing, digital strategy and e-commerce, delivered to multinational corporations, financial services companies, property developers, retailers, telecommunications companies, and public sector organizations.
About Accenture
Accenture is a global management consulting, technology services and outsourcing company, with more than 336,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com.
Accenture Interactive, part of Accenture Digital, helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Accenture Interactive offers integrated, industrialized and industry-driven digital transformation and marketing solutions.
