Moncler’s Sky-High Runway: A/W 2025 Grenoble Collection Shines at Courchevel Altiport

• Courchevel’s Altiport was transformed by Moncler into a snow-covered runway for the A/W 2025 Grenoble collection, combining high fashion and the alpine spectacle.
• What was put forth right from the show was the ease of Moncler to uphold its leading position in luxury winter wear with its functional skiwear and après-ski style looking high-fashion.

Moncler led fashion to log casually to a height—of course—by changing the mountaintop of Altiport at Courchevel 1850 to be the snow runway of its A/W 2025 Grenoble collection. Altiport, situated 2,008 meters above average sea level, is one of the most stunningly breathtaking places on earth to be kissed by the fashion gods, offering the best seats in the world to see Alpine fashion in a brand new light. What an experience, the snow-charmed industry personalities and big names gracing Moncler, reaffirming the company’s supremacy in the annexe box of snow luxury.

Above-The-Clouds Runway

Europe’s highest-known runway, Courchevel Altiport, is usually exclusive for high-end private jet owners. However, that ended on a Saturday evening when the runway turned into the stage for Moncler’s grand show. Now, picture silly snow buggies driving supermodels to the icy runway while the guests watch in awe from inside a canopy lit to the max as snow drizzles down merrily beneath—a remarkable, surreal snow globe more than a fashion celebration.

The glittering front row included Hollywood royalty, Anne Hathaway, Adrien Brody, Jessica Chastain, and Brooklyn Beckham donning their alpine chic look in Moncler parkas and furs, out to brace the coldness. The event was part of a grandiose escape weekend, which included skiing, snowboarding, and snowshoeing in the breathtaking Trois Vallées of Courchevel. The climax was the show, which surpassed any guest’s imagination and has been dented forever in their hearts.

Power Play at Moncler

The spectacle set the scene for Moncler to underline in a weighty fashion its presence in the luxury realm. Unimpressed by the recent downturn in retail, the Milan-based parka brand is still faring well generally. Under chairman and CEO Remo Ruffini, the brand still recorded a 7% revenue growth in 2024, a feat in itself under difficult circumstances. Ruffini reckons it is their complete obsession with Tron’s savoir-faire, disciplined, cohesive implementation that did the trick.

The show in Courchevel was one of the most recent shows in an unmistakably impressive material sequence, with some of Moncler’s earlier shows being extravagant A/W 2024 events in St. Moritz and the recent Genius collection showcased in Shanghai. Starting as a creative collective, this latest project featured big-name talents like A$AP Rocky, Nigo and Donald Glover and young excellence that split up in the respective moulds of Rick Owens and Jil Sander. This bloc of shows continues to emphasise Moncler’s reputation for transforming its shows into an experience high on a fantastic scale.

Credit: Moncler

Ski-ready Collections

The Moncler Grenoble F/W 2025 collection was set against a mountainous area, which showed in the collection’s magnificent statuary. The line had a total of 140 looks that were freeze-dried, death-defying, yet beat the other 70 down brown-tinted expressions of cashmere-tinted tones on peacoats with the line “altitude as attitude.”

In terms of the technical attempt, Moncler brought out slicker suits with white stripes, cushioned track pants and some contour-style parkas against the elements. Accessories included helmets, skis, and poles.

The après-ski clientele gravitates towards cuddly Shetland-padded sweaters, tube skirts, and soft bouclés—all great for après-ski drinks in front of a blazing fire. Particularly newsworthy were the shaggy shearling coats, coinciding with the season’s material dominance.

Credit: Moncler

The Show-Must-Go-On-Cum-Finale Fashion Month!!

Moncler’s show-in-the-snow extravaganza was next, but one after everything. It was a magnificent final to the month of the fashion weeks taking place in New York, London, Milan, and Paris. Robust with a glitzy clientele, mountains, or both, the Courchevel fashion show leaves an indelible mark of elegance over the season.

Under Ruffini’s powerful visionary directorship, ‘Moncler’ is in charge of binding luxury skiwear as a category before it could separate at the handles: “We design high tech and exclusivity into much smaller garments, and this gets encapsulated in our fashion statement!” With astonishing creativity and inflexible ambition, the company shows no signs of coming to a halt, either on the ski slope or the runway.