8 of the Best SEO Tools That the Pros will be using in 2024

Digital marketing is an essential part of just about any business sector. It is vital for enhancing your online presence and visibility, increasing website traffic and driving online leads, sales and conversions.

Digital marketing agencies on websites and focus on generating qualified leads and organic traffic for better business growth. While the complexities of SEO continue to evolve, so too do the available SEO analytic tools. So, today we’re going to look at the best SEO tools that every digital marketing pro needs in their toolkit.

What do we mean by SEO analysis tools?

SEO analysis tools refers to software that assesses your website’s ability to rank on major search engines such as Google, Bing, and Yahoo. They are designed to evaluate your website’s SEO health and identify the most effective ways to enhance your website’s SEO. These tools offer important insights into a variety of characteristics of a website’s structure, content, and web presence, helping users to easily optimise their websites to rank better in the SERPs.

The most common areas that SEO tools focus on include:

• Keyword analysis
• Backlinks analysis
• On-page SEO
• Technical SEO
• Competitor analysis
• Proper site audits
• Content analysis
• Local SEO
• Efficient analysis integration

How do SEO analysis tools work?

While there are a myriad of factors that affect site ratings, some are significantly more important than others. To get a complete analysis of a website’s ranking, SEO tools focus on a range of key components.

• Website domain

SEO tools analyse a website’s domain, giving an overview of how often the site is ranked on the SERPs. To deeply evaluate the website domain, SEO analysis tools generally examine factors like site age, the number of external websites and site backlinks, and the overall backlinks. Major tools tend to have their own proprietary algorithm for domain analysis. Moz uses Domain Authority (DA), whereas Ahrefs uses Domain Rating (DR). Such tools use a scale of 1 to 100 to describe how likely the domain is to rank on SERPs.

• Pages

While the evaluation of a domain shows the likelihood of the overall site ranking, SEO tools also evaluate individual pages on your site. SEO analysis tools use backlinks and keywords to calculate a page’s score.

In some situations, the score for a single page can be much greater than the domain score. This can occur when a page is especially authoritative or has many backlinks from high-ranking domains.

Several SEO tools use proprietary algorithms to evaluate pages. For example, Moz employs a Page Authority (PA) score of 100, with 100 being the greatest attainable PA.

• Keywords

Keywords are one of the most essential ranking factors for web pages and domains. So, incorporating the best-suited keywords or search terms into website content in organic and informative ways can assist a website or page rank.

Most SEO tools evaluate keywords to assist you in determining which ones your site already ranks for and discover new keyword-ranking prospects. Many programs will also show you which keywords your competitors rank for, allowing you to concentrate your SEO efforts accordingly.

• Backlinks

Another potential ranking factor is backlinks. These are external links leading to your website. SEO tools can track how many backlinks your website has and their quality by analysing the domain authority from the referring site. The stronger your backlink portfolio, the higher its page and domain rank on the SERPs. SEO analysis tools frequently include specific research capabilities to assist you in improving your backlink portfolio. Most analyse backlink gains and losses over time to verify that your portfolio is increasing at a consistent rate.

• Traffic

The amount and quality of your website’s traffic can also influence its capability to rank. As a result, attracting more visitors and insisting that you stay on your website for longer can enhance your domain and page rank. That is why SEO analysis tools generally display authentic traffic and volume for existing pages and estimated generic traffic and volume for keyword suggestions.

Why do you need SEO analysis tools?

SEO analysis tools save you from bad keyword research and data analysis. With these tools, you can experience what’s working and which parts of your digital marketing strategy could benefit from tweaking.

The best SEO tools also deliver reports about how you measure up to rivals and where the best opportunities lie. Furthermore, they allow you to track each search performance of countries, languages, and regions. It gives even better results if you are up for one website tracking. SEO tools can help you assess every website site’s performance efficiently. You can get all the SEO results under one click.

Top-rated SEO Analysis Tools in 2024

Many SEO analysis tools are on the market, but we have selected the top ten. These tools are often divided into two distinct groups: free and paid.

Free SEO Analysis Tools

1. Google Analytics

Google Analytics might be free, but this SEO tool has many features. When partnered with GSC, you can have all your website SEO data compiled in a single platform. Google Analytics is also powered with the following features:

• Proper campaign management, including traffic
• User activity and conversion tracking
• Audience overview reporting

3. Google Page Speed Insights

Page speed load time is an important on-page SEO ranking criterion because it affects your site visitors’ experience. Think With Google says the ideal website load speed is less than 1.3 seconds.

Do you want to discover if your pages match this standard on desktop and mobile devices? In Google PageSpeed Insights, enter your URL. This free SEO analysis tool informs you how quickly your page loads based on various parameters. It also suggests ways to increase the speed with which your page loads.

3. Google Search Console

Google Search Console is a handy tool for conducting an initial website SEO analysis. It has features like checking or reviewing your SEO strategy for keywords, and it effectively monitors, debugs, and optimises your website. Major features include:

• Recognise crawl errors of the website
• Determine the keywords your website has.
• Inspect the Google Index of your website.

4. SEO Quake

SEOQuake is a Google Chrome extension that conducts free on-page SEO audits and thoroughly examines your internal and external links. Suppose you need to share your SEO analysis with other teammates. It also enables you to export seamless SEO outcomes.

5. Google Mobile-friendly Test

Another complete SEO analysis tool that clarifies all about website speed and user-friendliness. It gives you a comprehensive overview of the website speed for desktop and mobile platforms.

Paid SEO Analysis Tools

6. Semrush

Semrush is an impressive SEO analysis tool that allows you to perform in-depth competitive research to recognise the keywords your rivals rank on and their referring domains.

It also allows you to perform complete keyword research and discover useful targeted keywords that can be further optimised in content for better SEO results. It also has the powerful feature of analysing the overall link-building efforts.

This tool runs on a subscription model starting from $130 per month.

7. Ahrefs

Ahrefs is an all-in-one SEO suite specially designed to help you assess your website’s existing rankings. It includes the following key functionalities:

• Site Audit: It checks your web pages to determine your website’s total score
• Competitive Research: It has a sub-tool named Site Explorer tool, and you can check a competing URL’s organic traffic, website information, backlinks, and paid traffic data
• Track page ranking: Rank Tracker evaluates the ranking and performance of your website to those of your competitors
• Keyword research: Monthly search volume and click-through rates for terms relevant to your business can be generated.

Packs start from $99 per month.

8. Screaming Frog

Screaming Frog is a complete SEO audit tool that offers better insightful results about the website’s most common SEO issues. Furthermore, it informs you of plagiarised content and poor page redirection so you can fix them accordingly.

Packs start from $259 per month.

Final Thoughts

The power of SEO is undeniable. However, you need a range of robust website analysis tools to power your SEO activities, measure and data and uncover opportunities. While the tools discussed above have incredible functionality, the reality is that SEO remains complicated and time consuming, even when armed with the best tools in the business. Working with a good digital marketing agency can streamline your SEO operations and help launch your business to the top of the SERPS.