10 Things You Need to Know About the Google Pixel 10

• Google’s Pixel 10 series is expected to launch in August 2025, marking the tenth anniversary of the Pixel lineup and entering a UK flagship market worth over £6 billion.
• With prices starting from £799 and scaling up to £1,600 for the Fold edition, the Pixel 10 aims to challenge Apple and Samsung on design, camera tech, and AI-first features.

The Pixel 10 series is shaping up to be a milestone moment for Google. With new designs, deeper AI integrations, and a UK release timeline already in motion, the Pixel 10 could significantly shift your upgrade decision this year.

If you’re already a Pixel user or just Pixel-curious, here are 10 things you need to know.

1. The Launch Is Slated for August 2025

Google is expected to unveil the Pixel 10 in late August, with retail availability beginning shortly after. This keeps to Google’s recent shift to an August release schedule, timed for the back-to-school and Q4 shopping push.

UK retailers like Currys, Argos, and Carphone Warehouse are likely to open pre-orders by early September, with carrier deals from EE, Vodafone, and O2 following close behind.

2. Four Models Are Expected — Including a Foldable

Google isn’t holding back on variety this time. The Pixel 10 line will likely include:

• Pixel 10 – the base model 
• Pixel 10 Pro – upgraded screen and camera 
• Pixel 10 Pro XL – larger display and battery 
• Pixel 10 Pro Fold – the foldable variant returning for Gen 2
  

Each has a distinct codename (Frankel, Blazer, Mustang, and Rango), a sign that Google is investing in deep segmentation.

If you’re deciding between form factors, this is the most diverse Pixel lineup to date.

3. Prices start at £799 in the UK

Pricing is expected to begin at £799 for the Pixel 10 and rise to £1,099 for the Pro XL. The Fold edition could cost around £1,600 — positioning it between Samsung’s Z Fold and the Honour Magic V2.

For context, the Pixel 8 launched at £699. Expect better hardware and AI integration to justify the increase.

UK trade-in offers may bring down upfront costs, especially with partner carriers.

4. It Will Run on Google’s New Tensor G5 Chip

All Pixel 10 models are expected to feature the Tensor G5, a custom chip built on TSMC’s 3nm process.

This isn’t just about raw power. It’s about smarter processing — more on-device AI, longer battery life, and faster photo rendering. Google is betting that the chip will allow the Pixel 10 to run features locally that other phones rely on cloud computing for.

Early leaks suggest 30% faster AI computation and 25% lower power draw compared to Tensor G3.

5. A New AI Assistant Called ‘Pixie’ May Debut

One of the most interesting rumours is the launch of Pixie, an AI assistant designed to integrate across Google apps.

Unlike Assistant, Pixie is said to predict actions, offering suggested replies, autofilling forms, or summarising emails natively.

For UK professionals or students juggling dozens of daily tasks, Pixie could change how your phone supports you.

Google has already confirmed AI will be “front and centre” on Pixel 10. This would be its flagship showcase.

6. The Displays Are Getting a Refresh

All models in the lineup will feature OLED displays with up to a 120 Hz adaptive refresh rate. Sizes will range from:

• 6.3 inches (Pixel 10) 
• 6.8 inches (Pro XL) 
• 8 inches (Fold internal)
  

HDR10+ support and improved outdoor brightness are also expected.

Google’s always-on displays have been popular with UK users for glanceable information. That experience is getting sharper.

7. Cameras: Same Setup, Smarter Software

The hardware may look familiar — a triple-lens rear camera (main, ultrawide, telephoto) — but the image processing is where Pixel excels.

This year, software will take the lead. Expect:

• Improved Night Sight and Motion Mode 
• New real-time editing tools 
• Photo Unblur 2.0 powered by on-device AI
  

Google’s computational photography has always punched above its hardware. With the Tensor G5, the Pixel 10 will double down on this formula.

8. Better Battery and Faster Charging

Battery life has long been a weak spot for Pixel. The Pixel 10 series aims to fix that with larger batteries and smarter power management.

• Pixel 10: ~4,575 mAh, 27W charging 
• Pro: ~4,700 mAh 
• XL, 37W fast charge
  

UK users who rely on their phones for long commutes or mobile productivity may finally get all-day performance with room to spare.

9. It Will Launch with Android 16

Pixel 10 will be the first phone to ship with Android 16. Expect interface tweaks and behind-the-scenes upgrades that support AI performance and app multitasking.

Notably, Parallel Module Loading could reduce app launch times by up to 30%.

For UK Android users, this also means the best support cycle available — up to 7 years of updates, according to recent Pixel 8 promises.

10. A Strong Play for the UK Flagship Market

Google is playing for a share in a crowded field. The Nothing Phone 3 is set to launch around the same time.

But Pixel has a distinct appeal. It integrates tightly with Google’s ecosystem. It gets the latest Android features first. And in the UK, where smart pricing and clean Android matter, it’s growing.

In 2024, Pixel held 8.6% of UK smartphone sales, up from 6.1% in 2023. The Pixel 10 could push that figure into double digits.

Our Thoughts:

The Pixel 10 isn’t trying to be the flashiest phone in the room. It’s aiming to be the most useful — and that may be what makes it the most compelling choice for you.

Whether you’re upgrading from an older Android, moving away from iOS, or trying to future-proof your tech setup, the Pixel 10 is worth watching.

If the specs hold and the pricing stays fair, it could be Google’s strongest UK release to date.

Disclaimer

All features, specifications, pricing, and availability details mentioned in this article are based on currently available leaks, analyst predictions, and pre-release industry reports. Actual launch information may vary. Final details will be confirmed by Google closer to the official release date.